Change affects us all. We move, we get new jobs, we make new friends, some of us get married, some get divorced, we have kids, and the list goes on and on. Change is part of our lives and all diet plans need to take change into account. If a diet plan is not flexible enough to deal with change it will not be sustainable over the long term. As users move from one phase to another in their lives, that diet plan will simply be left behind.

In designing our system we kept this in mind and came up with what we think is the most flexible system ever created. With the click of a button users can add or remove strategies, changing the direction of their diet in an instant. They have an unlimited number of paths they can take, if they search our strategies system and don’t find what they are looking for they can quickly and easily create one that meets their needs.

With the food group plan feature users can design their own plan which fits their preferences and meets their energy goals. In the past users who successfully lost weight on a certain diet plan were pretty much stuck with that plan for life, the only other option was to quit everything and gain back the weight. On thinjoy users have another option, they can transition to a completely new set of strategies without the risk of gaining back the weight. With the food group plan feature transitions are easy and intuitive. Users can take their time shifting piece by piece to toward their goal.

Flexibility is the antidote to change. It also assures you that you will find strategies that are suited to your own preferences, needs and lifestyle.

Learn more about the thinjoy’s flexibility, and its benefits.

thinjoy is loaded with features. We are the only online weight loss system to offer a fully customizable food group plan or a strategies system. We also offer the first integrated library system and the only second generation food log available on the internet today. We also offer a community feature that allows users to make friends and share with them, a library system with thinjoy content and an open wiki so users can add to the library themselves, a body log, a food group search, energy balance feature and weight loss goal features.

And all of these features are built into one seamless integrated application. With a diverse array of features users can pick and choose which features become part of their experience on thinjoy, some might like the community features others may not, the way it is integrated allows users to interact with the product in the way they see fit.

Learn more about our features.

When you think of weight loss programs, technology is probably not the first thing that comes to mind. But the internet has changed everything. And the internet is constantly changing in its own right. The conventional notion of what an online weight loss system is has changed dramatically in recent years from what was basically a new distribution channel for old media, to an entirely new kind of media, one defined by its ability to interact with its users.

Today users demand a rich experience, one that is interactive, easy to use and does not require much effort, or much of a time commitment. Emphasis on content has shifted from editor to user format to a more multidirectional form of communication as users share with each other and become part of the editing process. All of these changes rely on the underlying technology.

We are the clear technology leader among online weight loss programs. Unlike other weight loss companies our focus is not on marketing & sales, but on engineering & development. Today, we feel thinjoy is the most innovative product on the market. And tomorrow, you can expect more innovative features, ones that make your dieting experience easier and more effective.

Learn more about our application

We cost about half as much as our competitors. This isn’t because we offer less, we actually offer more (see above). We cost less because our business is structured in an entirely different way than our competitors. We are small & productive and we have way less overhead.

We cost less because we can offer a better product at less cost. And we can pass on those savings to our users in the form of lower subscription fees.

So how much does thinjoy cost? We have an initial sign up fee of just $15 and then it’s just five dollars a month. Five bucks a month--not too bad right? Only a little bit more than a gallon of gas.

Dieting is difficult, maybe sometimes even a little painful. So as much as possible we try to lighten it up a bit & make the process a little more fun. Through our community features users get opportunity to have a little fun with our flip avatar, or just by sharing successes with friends. Ultimately fun will come along with success, and more than any other site we allow our users to be part of the actual process, figuring out what is best for their lifestyle—and we think this process in itself, is a whole lot of fun.